The creative process is not always defined as a part of what makes a social entrepreneur who he or she is. Some writers in this field ignore or mention it only indirectly. However, Dees recognizes it as an important trait that allows entrepreneurs to continue their groundbreaking work when challenges arise.
Dees says, “entrepreneurs are innovative. They break new ground, develop new models, and pioneer new approaches.” This is the essence of the social entrepreneur. He or she can be relentless in pursuing opportunities, but without innovation, he or she is stuck. The process by which the status quo is altered in sped up through continuous learning, seeing different perspectives, and appending one's knowledge, which includes being “creative in applying what others have invented. Their innovations may appear in how they structure their core programs or in how they assemble the resources and fund their world.” It’s possible that entrepreneurs may hone what is already there but not yet at the front of the global stage.
As a result of their creativity, entrepreneurs can see different possibilities and routes in which to take in their line of work. There is much they will not know about, so they must understand that not everything may work as planned. They “tend to have a high tolerance for ambiguity and learn how to manage risks for themselves and others. They treat failure of a project as a learning experience, not a personal tragedy.” Creativity suggests flexible, which makes sense as the entrepreneur must constantly face great risk of failure.
It’s imperative the social entrepreneurs are creative, as well as incredibly driven people. Working to solve problems in different ways rather than ignoring them is perhaps why they have the persistence to eventually bring their solutions to mass-market adoption. Social or not, the entrepreneur must know how to think creatively.
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